In today’s fast-paced digital era, it’s easy to overlook the power of the human touch. However, human experience is greater than customer experience when it comes to building meaningful connections and creating lasting brand loyalty. Why human experience plays a pivotal role in shaping the customer experience, and why it is crucial for businesses to prioritize it? 

According to Deloitte, customer experience focuses on the transactional aspect of a relationship, while human experience delves deeper into the emotional connection between the brand and the customer. Human experience is about understanding the customer’s needs, desires, and aspiration on a personal level, and then tailoring the customer experience to meet those unique requirements. 

Forbes.com echoes this sentiment, highlighting the human experience as the key to creating a value-driven brand. Human experience is crucial to customer experience because of the ability to build trust. Human interactions foster trust by instilling a sense of reliability, authenticity, and accountability. When people feel understood and supported by real people who genuinely care about their needs, they are more likely to develop a sense of loyalty and become advocates for the brand. 

How human experience affected your company’s customer experience strategies? 

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