Your company develops a new product and prepares a related advertising campaign to support its entry into the market. Before launching an ad, an exercise that could cost millions of dollars, some questions need to be addressed, such as: How will it fare with consumers? Will they respond positively? Is it going to be effective? Will it create the brand image the way the company intended?. AcuityHub online platform with panel survey is a good way to test it out.
Your company could easily select a panel with a certain demographic criteria that matches your target market, launch an ad test, and receive immediate feedback.