Market research produces a lot of data, but they are not necessarily good quality data. We try to maintain quality by inherently build layers of quality check into our survey methodology and its technology infrastructure. Even in cases where data comes from outside sources or past research, our team can use the AcuityHub system to validate its quality and filter those that are relevant for your company.
Our quality control system works on multiple level and stages. Our online technology will monitor fieldworks, alerting supervisors for any irregularities in the field and doubtful results.
Quality checking is essential for us, because great quality of data is our top concern. Verification can be done by re-visiting respondents or by phone.