Census might seem like something the government does, not the private sector. But a systematic survey of the population of a certain area is as important to a company as it is to government. For one thing, it would reveal demographic details of a market and therefore revealing potential customers.
Census involves a lot of data and process. Sometimes the survey is so big or complex that customers prefer to get on the omnibus, and therefore can get results faster and cheaper. We approach this issue with patience and a long view.
Census is tedious and costly in the short run, but worthwhile in the long run. The information is the foundation of the community of respondents that AcuityHub is trying to build.