What is on Your Top of Mind?
February 14, 2025 | Market Research Series
Top-of-mind awareness (TOMA) is a metric that indicates how well a brand is recognized and remembered by its target audience. TOMA, a key concept in m . . .
Read More44% People Chose Watching Movies for Valentine's Day Activity
February 12, 2025 | Findings
Valentine's Day, a celebration of love and affection, has evolved into a diverse array of traditions and preferences over the years. Among these, a no . . .
Read MoreHow U&A Studies Can Leverage Your Market Strategy
January 24, 2025 | Market Research Series
Usage and attitude studies, often referred to as U&A studies, are essential tools for businesses seeking to refine their market strategies. These . . .
Read More66% E-commerce Customers Prefers to Make Payments with E-wallet
January 16, 2025 | Findings
In recent years, the landscape of e-commerce in Indonesia has undergone a remarkable transformation, particularly in the realm of payment preferences . . .
Read MoreEnhancing Employees' Skill Development
January 10, 2025 | Workplace
In the bustling corridors of modern workplaces, the quest for skill enhancement has become a pivotal narrative in employee development. Organizations . . .
Read MoreOptimizing Year-End Sale on Your Shopping Trip
December 20, 2024 | Workplace
As the year draws to a close, shoppers everywhere gear up for the much-anticipated year-end sales. This period is not just about discounts, it's an op . . .
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Gandaria 8 Office Tower
21st Floor, Unit C
Jl. Sultan Iskandar Muda, Kebayoran Lama Utara,
Kebayoran Lama, Jakarta Selatan 12240