What is customer loyalty and why is it important? 
Customer loyalty simply refers to a customer’s willingness to interact with and purchase from a certain business or company on an ongoing basis, favoring the brand above other competitors in the market. 

Thus, if someone has customer loyalty, there’s a good chance that during their research stage, they either strongly considered buying the same brand that they already had, or completely discounted it. These Loyal customers are devoted to a specific brand, meaning they typically aren’t swayed by price or other factors that come into the purchasing decision.

We sum up 3 pillars of customer loyalty:
1. Have the same value as the brand or even the customer services
2. Fully understanding of the product and the brand
3. Deliver a human experience, for brands or business that genuinely cares about their customers. 

Regarding customer loyalty, can you name 2 companies or brands that have the highest customer loyalty? Comment your thoughts down below!