Product strategies are important for any company and business that wants to grow and succeed. They can lead to increased revenue, increased customer loyalty—and overall better business.

A product strategy is a high-level plan that describes what a company wants to achieve with its product and how it plans to achieve it. It is a road map for creating a product or feature.

So how to identify and develop a solid product strategy? Here are the lists you need to focus on
- Define your business or company vision: Set the target condition you want to achieve
- Create SWOT analysis: Assess the capabilities of your own company and product or that of your competitor
- Identify target customers: Create a valuable solution for your customer's demands and needs
- Set your goals: whether it's sales or awareness, set up your objective by creating a product roadmap to reach these goals within a specific timeframe.

Do you have a different product strategy process? Share your thoughts down below!