Eid Al-Fitr, a significant holiday in the Muslim calendar marking the end of Ramadan, is a time of celebration and giving. One of the ways this joyous occasion is observed is through the tradition of giving and receiving hampers, which typically contain an assortment of gifts such as food items, sweets, and other products. A survey conducted by Muniyo Quick Polling highlights the remarkable economic impact of this tradition, revealing that 69% of people participate in exchanging Eid Al-Fitr hampers.

This cultural practice has become a major contributor to the national economy. The trade surrounding these festive gifts supports a variety of industries, from local producers and artisans to packaging and logistic providers. The widespread appeal of hampers as gifts boosts demand across sectors, stimulating economic activity and supporting job creation.

Additionally, the tradition of gift-giving encourages spending, which in turn circulates money throughout the economy. As people purchase hampers for family, friends, and colleagues, they are engaging in transactions that support retailers and producers. This influx of consumer spending can have a ripple effect on other businesses as well, contributing to overall economic health. BSI Institute projected IDR 10.73 trillion turnover from Eid Al-Fitr gift sharing (ntbsatu.com, bisnis.com). This is a testament to the significance of this tradition in Indonesia. It highlights the deep cultural and economic impact of this festive period, which extends beyond religious observance to play a vital role in economic prosperity.