As a business owner or a company with current products, people may think that what is customer observation and why does it matter? 

These days, customer observation becomes an under-utilized tool that people sometimes people forget to do. Whereas observing—seeing and hearing in detail is a powerful thing to do in order to understand our own customers as the target market. 

Because true understanding comes from regular interaction with customers, not just from an infrequent observation or two. Here are some ideas on how to do this more effectively.

Customer observation should be an annual objective including connecting with customers on a regular basis. This could be by:
* Listening to conversation
* Reading posts on social media and message boards
* Conduct market research in a lean way which trained researchers generally watch how people or consumers behave and interact in the market under natural conditions.

If you need a hand doing Customer observation, we’re here to help.
——
Contact us for more info at hello@acuityhub.com and visit our website www.acuityhub.com

#CostumerObservation #Company #Business #experience #ResearchMarket #OnlineSurvey #ResearchOnline #Research #AcuityHub