In this fast-paced world, it is important for companies to speed up their innovation and reaction to customers’ needs based on the insights from market research. Therefore, self-service market research platforms have become increasingly popular since they provide easier and cheaper way to collect data and insights from target audience.

Self-service research platforms may seem like a blessing, however they also come with challenges. It can be difficult to ensure the accuracy and reliability of the data collected. Unlike professional market research agencies, self-service platforms may lack the rigorous quality control measures that are necessary to ensure the data is unbiased. Moreover, self-service research may also suffer from issues related to sample size and sample bias that lead to incorrect conclusions.

While self-service marketing research can be a valuable tool for businesses on a tight budget, it is important to recognize its limitation and potential drawbacks. Users need to be prepared to invest time and effort into learning to conduct effective research, and may consider working with experienced professionals or consulting with experts to ensure the accuracy and reliability of their findings.

Have you ever utilized a self-service research platform? Share your experience down below!