Find out why market research is so important
WHO WE ARE
AcuityHub is part of a new generation of research consultant.
AcuityHub does marketing research. But we are not just a market researcher. AcuityHub does marketing consulting. But we are not just a marketing consultant.
We are not only a data gathering operation, but also a team of people with diverse knowledge that understand issues that companies face in the marketplace. We filter and validate data for relevance and process them into actionable suggestions and help develop a communication strategy to help your business grow.
We filter and validate data for relevance and process them into actionable suggestions and help develop a communication strategy to help your business grow. We are a team of the new millennium. We are tech-savvy, not because our associates used smartphones and connected to the Internet—but because we build our methodology and system by taking advantage of new technologies. These technologies help us maintain the right balance between speed, cost and quality of data gathering and analysis.
What Makes Us Different
WHO WE ARE
AcuityHub is part of a new generation of research consultant.
AcuityHub does marketing research. But we are not just a market researcher. AcuityHub does marketing consulting. But we are not just a marketing consultant.
We are not only a data gathering operation, but also a team of people with diverse knowledge that understand issues that companies face in the marketplace. We filter and validate data for relevance and process them into actionable suggestions and help develop a communication strategy to help your business grow.
We filter and validate data for relevance and process them into actionable suggestions and help develop a communication strategy to help your business grow. We are a team of the new millennium. We are tech-savvy, not because our associates used smartphones and connected to the Internet—but because we build our methodology and system by taking advantage of new technologies. These technologies help us maintain the right balance between speed, cost and quality of data gathering and analysis.
What Makes Us Different
Great Quality of Data
In this Age of Information, collecting and storing data are easier than ever. There are easy-to-use tools to collect whatever data you want and plentiful of cheap storage space to keep them available until the end of days. But research is not just about collecting data, it is about collecting the right data.
A good insight can only come from a good data. That is why a good researcher will put in place a good system of data collection—a system that will ensure the data is valid, relevant, and useful
We are very concerned with quality of data, so we make quality control a hardwired part of our system.
Quality control is performed at the field level and in data processing using everything from on the spot check and phone verification to online monitoring, from data cleansing to data analysis.
Digitalize
With the many recent advances in information technology, survey feedbacks can be captured in real-time. Fieldwork processes are digitalized. Teams are equipped with the necessary tools and equipment to collect data. Internet technologies are used to collect and deliver data in a timely and comprehensive manner for analysis.
The AcuityHub web platform is a solid ecosystem designed to enable respondents to get involved in surveys, but also for companies to design and execute their research.
Responsive
In a world where market changes in a speed of a click and competition is intense, managers have to make business decisions quickly—yet wisely and rationally. A good and informed decision is guided by analysis of relevant data and a good set of data is derived from a well-planned research.
We work together with our partners to plan and execute research. By employing the right technology, results of field research will be immediately available for analysis.
We keep an eye on the market to make sure that changes and trends in the marketplace will be represented in our research and recommendations.
We Are Happy To Do
We are happy to work with partners to conduct customized programs, specifically tailored to answer partners’ unique situations and challenges. Our online system is designed to be responsive to those specific needs and requirements. Does your company plan to make an entry to new markets? We are happy to help you explore options. Is your company concerned about results and performance? We will be there to help you measure them.
By working together with companies, usually from an early stage of planning, we are well-positioned to observe and track the performance of an operation or the outcome of a decision. Our research team will gather needed data and get them validated, ready to be analyzed. Past experiences show that proper tracking could reveal patterns and insights that are useful in developing company’s future strategies.
In another side, the market is challenging, because of the tough competition in every category. Consumer insight becomes very important, but we don’t need just ordinary insight. What we need is good consumer's insight.
We create an applicable and full-impact campaign strategy base on this insight. Our strategy and it's application is designing to plant the brand in the consumer’s garden. Our comprehensive approach will not only differentiate the campaign activity but also build relevance as well. Our market intelligent and creative team will work together. We work with precise and break the limit to create ideas that will win the consumer's heart.
Product and Solution
Brand Health Tracking
Product Test
Customer Satisfaction
Ad Test
Usage and Attitude
Census
Quality Control
Post Launch Check
Segmentation
Data Processing
The Process
Understanding The Context
We take time to understand our client’s research objectives and business issues to develop an effective research designs
Fieldwork
We strive to propose research methodologies that will balance speed, cost, and quality of data
Quality Control
We implement a strict Triple-QC process to ensure we deliver quality data and sound insights
Solution
We strive to deliver actionable insights that can be executionable both at strategic and ground level
Respondents
Our respondents are expanding, and our coverage spread across Indonesia with panelists of various background and interests. Muniyo environment allows panelist to interact with each other through surveys, this allows them to be opinionated and familiar to do various surveys required
City Coverage
Acuityhub respondents cover almost all major cities in Indonesia with our biggest panel located in : Jawa Barat, Jawa Timur, DKI Jakarta, Jawa Tengah, Sumatera Utara, Sulawesi Selatan, Banten, Riau, Sumatera Selatan, Lampung, DIY Yogyakarta, Kalimantan Selatan, Bali, Aceh, Kalimantan Timur, Kalimantan Barat, Sumatera Barat, Jambi, Nusa Tenggara Barat, Bengkulu
Insight
Address
Gandaria 8 Office Tower
21st Floor, Unit C
Jl. Sultan Iskandar Muda, Kebayoran Lama Utara,
Kebayoran Lama, Jakarta Selatan 12240